Originally trading as Hird Smith Limited, the company was formed by Brian Hird and Derek Smith with their unsurpassed knowledge of equestrian and motorsport events.
The company expanded steadily, providing timing and display services for top level gymnastics, ice skating and canoeing events as well as a number of television programmes such as BBC Driver of the Year, KickStart, and many commercials. Around this time, the company was working on sports as diverse as horse racing, basketball and the World Rubik’s Cube Championships!
Hird Smith then poignantly won the contract to time the very first London Marathon, and this triggered a demand from major marathons all over Europe quickly pushing the company into new international markets. The next move was an expansion into mainstream athletics where a partnership was formed with SEIKO of Japan to provide the timing and associated services at IAAF events and Commonwealth Games worldwide.