HS Sports' mission has always been to provide cutting-edge and innovative timing, training & display solutions, tailored to suit the individual needs of each client.

Over the last 30+ years HS Sports have gained a reputation as one of the World's leading suppliers within the sports industry.  Specialising in the supply of services and equipment to collate timing/scoring data, produce results and the dissemination of this to participants and specators using a variety of mediums including SMS results messages, television graphics, electronic scoreboards, LED video screens, custom event apss, social media and tracking tools.

Established in 1979, HS Sports is one of the most experienced companies within it's industry in the world. Originally trading as Hird Smith Limited, the company was formed by Brian Hird and Derek Smith with their unsurpassed knowledge of equestrian and motorsport events.

The company expanded steadily, providing timing and display services for top level gymnastics, ice skating and canoeing events as well as a number of television programmes such as BBC Driver of the Year, KickStart, and many commercials. Around this time, the company was working on sports as diverse as horse racing, basketball and the World Rubik's Cube Championships!

Hird Smith then poignantly won the contract to time the very first London Marathon, and this triggered a demand from major marathons all over Europe quickly pushing the company into new international markets. The next move was an expansion into mainstream athletics where a partnership was formed with SEIKO of Japan to provide the timing and associated services at IAAF events and Commonwealth Games worldwide.

In 1991 the founding directors retired and the company name was changed to HS Sports Limited. With their corporate partners SEIKO, the company provided equipment, expertise and staffing for eight of the major Olympics sports at Barcelona '92

Since it's inception, the company has never looked back and today remains on a path of growth in the world of sports timing, providing services and products in the UK, Europe and now throughout the World. HS Sports looks forward to further growth and expansion following a recent move in 2012 to larger premises to bolster this development, which has enabled the company to recruit more specialist staff and grow their technology base to allow continued innovative development, and to maintain their presence at the forefront of the sports timing industry.